In case you missed it, Abercrombie and Fitch's CEO made a really regrettable statement a few years back in an article with Salon.com. If you missed the original commentary, someone made a very cool graphic representation that sums it up nicely:
I have been living in a box for 2 months writing a monster-long novel draft (my 3rd since Christmas!), so I have no idea how this got resurrected recently (I'm assuming this douchebag made another asinine comment. Or possibly the universe decided to play fair for once and zap him karmically.)
However it became news again, my two favorite responses are Ellen's "Fitch, Please" (because it's Ellen and she's HILARIOUS) and a savvy youtuber named Greg Karber, who shot a most excellent video campaign titled "Fitch the Homeless".